Cleanright,
One click to a cleaner & safer home !
Getting it right
Consumers as well as regulators and stakeholders are increasingly demanding more openness, advice and information on the products they buy. The website www.cleanright.eu aims to answer your questions on household cleaning products. From safety to best use practices and sustainability tips, Cleanright is here to help you get it right!
Cleanright was launched at EU level in December 2008. It is currently available in Bulgarian, Dutch, English, French, German, Italian, Polish, Spanish, and more languages are due to follow. This website aims to become the No 1 reference point on household cleaning and maintenance products. It currently reaches out to 345 million consumers in Europe !
Cleanright: the two tab approach
Cleanright follows a two tab approach. The coloured tabs on the site centre around a visit to the house where Mr Sponge will guide you through the various rooms -each one filled with product information, sustainability and safety tips as well as animations designed to make your home safer and cleaner. In the grey tabs you will find information on Safety, Sustainability, Voluntary Initiatives, Regulation, Household Products and their Ingredients.
A joint initiative
Cleanright is a joint initiative of A.IS.E., the organisation representing the soaps, detergents and maintenance products industry,
and Cefic www.cefic.be which represents the chemical industry in Europe.
If you would like to get involved in promoting the site – or would simply like to learn more about the project – please email: : info@cleanright.eu
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