A.I.S.E. is the European detergents & maintenance products industry association. Based in Brussels, A.I.S.E. has been the voice of the industry to EU regulators since 1952. Membership consists of 30 national associations across Europe, 20 corporate members and 19 value chain partners. Through this extensive network, A.I.S.E. represents over 900 companies supplying household and professional cleaning products and services across Europe.
The industry is a substantial contributor to the European economy with an annual market value of €47,6 billion, directly employing 95 000 and 360 000 throughout the value chain. A.I.S.E. has a long history in leading voluntary industry initiatives that focus on sustainable design, manufacturing and consumption, product safety and safe use of products by consumers and professional customers.
The voice of the cleaning & maintenance products industry
We are proud to be shaping the future. A.I.S.E. has taken landmark voluntary initiatives that focus on sustainable design, manufacturing and consumption in our industry as well as ensuring product safety and safe use for consumers and professional users.
A.I.S.E.’s vision is to be the voice of thriving cleaning products industry, that delivers hygiene and serves society in a safe, innovative and sustainable way. We enable this industry to succeed by promoting and shaping a favourable operating framework. By representing our industry with a unified voice, we create and drive industry initiatives, engage with our value chain partners and key stakeholders and leverage the expertise of our network of national associations and companies.
A strong network of manufacturers, national associations and suppliers
Our network of national associations and member companies is our greatest asset. Together we are committed to leading and engaging in activities that deliver real added-value for our members and help the industry to realise its vision. Our positions are developed by teams of experts within the A.I.S.E. membership.
Our national association members are organised at a country level and represent companies of all sizes. They are well-connected and active locally, enabling them to provide A.I.S.E. with valuable insights while at the same time, contributing to our advocacy strategy and supporting their members in the effective implementation of European policy and legislation at national level.
A.I.S.E.’s corporate members comprise both small and medium sized as well as multi-national companies present across several European markets. In Europe, there are some 700 manufacturing facilities, 85% of which are operated by SMEs.
Our associate members are companies and associations active throughout the value chain, such as raw material suppliers, machine or appliance manufacturers and retailers. Together, this diverse membership brings to the table both wider perspectives and expertise.
How A.I.S.E. represents the sector
A.I.S.E. represents a sector that brings essential products to market for cleanliness and hygiene in the home and in public spaces. As such, we contribute to Europe’s economy through employment, research and development, and innovative and sustainable cleaning and maintenance solutions that enable Europe’s businesses to function.
The elected and appointed EU leaders for 2024–2029 have a new mandate to implement the EU Green Deal through the legislative revisions and new proposals that they will take up. The top priorities for A.I.S.E.’s members today are the legislative trilogues for the revision of the Detergents Regulation and the Green Claims Directive. In addition, we are preparing for the evaluation of the Biocidal Products Regulation and anticipating the new chemicals industry package to simplify REACH. And we look forward to the European Council’s Strategic Agenda 2024–2029.
It is essential that the new leaders deliver a regulatory framework that fosters innovation and takes account of the administrative burden on Europe’s SMEs that run 85% of our sector’s manufacturing facilities. As the first downstream sector to sign the Antwerp Declaration for a European Industrial Deal, A.I.S.E. underlines the need for investment to ensure that European industry remains competitive on a global scale.
This report outlines our very active engagement in the last 12–18 months to bring our valuable expertise to the policymakers in all three EU institutions. We will continue to engage with the legislators, meeting and greeting the new leaders, cooperating with the Council Presidency and the Member State authorities, and hosting our annual stakeholders’ Cleaning & Hygiene Forum in the European Parliament for the first time on the 4th of December. Our core business is to ensure availability of essential products and services that uphold our modern way of living, maintain our homes and businesses and protect our health through cleanliness and hygiene, in a safe and sustainable manner. This is our fundamental raison d’être and we are open to engaging with the legislators on all issues that will shape our sector for the coming decades. We invite you to browse this report and get in touch to discuss any of the topics covered.
