Cleanright toolkit is an industry supported initiative at EU level. As such the Cleanright website is available in 24 languages.  It continues to grow since its initial launch in 2008 and is the place to go for a variety of information including consumer tips, safe use of products and industry regulation

A.I.S.E. has developed a communication strategy and a toolkit for the promotion of this site to stakeholders, teachers, consumers and the media.

In order to help drive traffic to the site, members of A.I.S.E., and companies and organisations involved in the soaps, detergents and maintenance product industry and related communication activities are strongly invited to promote Cleanright.

Communication material

A library of material has been developed at EU level which can be used free of charge, under the conditions set below. Please click on the following links in order to download web banners and other material:

For use by A.I.S.E. companies or branding on corporate websites

You can view the animated web banners by clicking here
Cleanright website banner images in PDF (zipped file)

For use by A.I.S.E. companies in direct marketing activities, congresses, trade fairs etc

Master file available from A.I.S.E.

Since mid 2010, it is possible to promote Cleanright on pack provided the conditions set out in the guidelines below are respected: 

Professional files available in jpg, eps, ai

To download a promotional PPT demonstration on Cleanright please click here

Further material, such as professional files of the leaflet and pictures, etc. are also available e.g. for direct marketing activities - please consult the Cleanright Communication toolkit section on the A.I.S.E. extranet - (password protected area) or contact the A.I.S.E. secretariat.


Conditions of use of the Cleanright web banners and other Cleanright promotional material:

The Cleanright website and its content, where applicable, are subject to the copyright of A.I.S.E. Reproduction is authorized, except for commercial purposes, provided that the source is mentioned and acknowledged.

The Cleanright website and associated material shall not be used in relation to any claim made for any product.

The Cleanright website and associated material shall not be used in any way which is misleading, deceptive or confusing, or which abuses them or may bring them into disrepute.
For any question on Cleanright or the associated communication material, please contact: Valérie Séjourné at