The "Keep Caps From Kids” campaign for Liquid Laundry Detergent Capsules is a new voluntary initiative of A.I.S.E. and is open as and from 1st July 2014. The campaign builds on a series of voluntary initiatives already undertaken by A.I.S.E. in the domain of safety and sustainability.
A.I.S.E. and its member companies involved in the liquid laundry detergent capsules market in Europe regard the safety of consumers as a top priority. This consumer education campaign aims at securing the safe use and storage of liquid laundry detergent capsules by parents and children carers, with the ultimate aim to significantly reduce the incidence of accidental exposure, in particular of small children, to these products.
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