A.I.S.E. releases today the findings from European consumer research
conducted at the end of 2017. With half of consumers never reading information on pack before buying the product, and 56% believing digital technologies will offer more opportunities to access information, the detergent industry sees real opportunities to work together with stakeholders to secure adequate information to consumers and ultimately, safe use of products.
The press release pinpoints how this research indicates a declining trend towards reading safety information on overcrowded labels, and how more than half of consumers believe digital technologies will offer more opportunities to access information.