A new initiative to promote the benefits of low temperature washing in European
households has been unveiled today, in the context of the European Commission’s "a
world you like” campaign, by A.I.S.E., the International Association for Soaps, Detergents
and Maintenance products.
The novelty of the "I prefer 30°” campaign is that it will also be opened to retailers,
appliance manufacturers, fashion manufacturers/retailers, authorities, NGOs and other
corporate supporters making it a unique multi-stakeholder movement!