Cleanright best use panels & on-pack information
On billions of detergents and cleaning product packaging across Europe and via the
cleanright.eu website, consumers obtain easy-to-understand tips and pictograms on how to save energy, water, CO2 and money while cleaning. These tips were developed by A.I.S.E. and are available to all industry players to ensure consistent information to consumers.
The
best use panels are available for several product categories: laundry detergents, automatic and manual dishwashing detergents, all purpose cleaners, trigger sprays and other consumer products. A similar set of panels exists for professional users to promote the
sustainable use of biocides.
All the best use panels consistently point to the
cleanright.eu consumer portal. Initially created in 2008, cleanright.eu was relaunched in early 2020 as the official portal common to the whole industry, informing European consumers about cleanliness and hygiene at home. it provides comprehensive advice on cleanliness & hygiene, safe use, sustainable cleaning and reading the label in a user-frienly manner. The site will be translated into 21 languages to be accessible to the 500 million EU consumers.