The "Keep Caps from Kids” (KCFK) campaign for liquid laundry detergent capsules is a voluntary initiative by of A.I.S.E.. Initiated in 2014 and relaunched in 2017 with a new creative concept, this campaign aims to provide concrete advice to parents and people looking after young children to ensure the safe use of liquid laundry detergent capsules under the headline: "Keep Caps from Kids – learn how to prevent kids from being hurt”
Developed and implemented by the detergent industry across Europe, this campaign encourages any partner (e.g. related industries such as retailers) and other relevant stakeholders (e.g. consumer NGOs, ministries of health, Poison Control Centres, associations of paediatricians) to make it their own campaign by using the "KEEP CAPS FROM KIDS”
communications toolkit available from the website. We are glad to count on the support of more than 15 partners including the European Child Safety Alliance, several Ministries, public health agencies (from e.g. Portugal, Poland, UK, Denmark, Germany, Romania, Bulgaria, Luxembourg), and a number of Poison Control Centres (e.g. Belgium, Italy).