The
pan-European consumer education initiative "Keep
Caps from Kids” was launched
in September 2014. Developed by A.I.S.E. and its members, the campaign is also
accessible for free to all stakeholders (e.g. PCCs, authorities, retailers,
associations of pediatricians, etc.) who can amplify it through their own
communication channels. Through social media and online information, this
digital campaign complements the measures of the Product Stewardship Programme.
By visualising how kids explore the world, the educational and positive tone of
the campaign is a clear call for action to parents and people looking after
young children to always keep these products away from children. In September
2017, a new edition of the campaign was launched, featuring more concrete
advice on how to prevent kids from being hurt and how to use capsules safely
and store them out of the reach of children.Consumers
and any professionals involved with child safety are warmly welcomed to help
spread the word and make the campaign viral on the web.
More information about the campaign is provided here.