Contributing to the EU Agenda

A.I.S.E. gets involved in various EU efforts relating to the Europe 2020 strategy on smart, sustainable and inclusive growth.

The main EU sustainability initiatives A.I.S.E. actively participates in are detailed below. 

Resource Efficiency Roadmap

The vision of the resource efficiency roadmap: by 2050 the EU's economy has grown in a way that respects resource constraints and planetary boundaries, thus contributing to global economic transformation. The economy is competitive, inclusive and provides a high standard of living with much lower environmental impacts. All resources are sustainability managed, from raw materials to energy, water, air, land and soil. Climate change milestones have been reached, while biodiversity and the ecosystem services it underpins have been protected, valued and substantially restored.

Single Market for Green Products (SMGP) initiative/Product Environmental FootPrint

In April 2013, the European Commission launched the single market for green products (SMGP) initiative which is key to drive further sustainable production and consumption across Europe. The initiative envisages the development of an environmental footprint for products and organisations (PEF/OEF).

A.I.S.E. offered - and has been selected - to conduct one of 14 pilot studies, to test how PEF could work in particular industry sectors: in our case, liquid laundry detergents. The study leverages our experience from the Charter for Sustainable Cleaning and a previous project run in France with French association Afise. A.I.S.E. will collaborate in close partnership with partners from industry and external stakeholders on this exciting initiative.

Find out more about the A.I.S.E. PEF pilot on household liquid detergents here


A.I.S.E. has been active in contributing to the criteria for the different product categories for which EU ecolabel criteria exist, including professional laundry and automatic dishwashing detergents. We are also monitoring the next steps in developing the EU toolkit on Green Public Procurement and tracking several related Ecolabel / GPP topics, including assessing the impact of CLP on ecolabel criteria.

Green claims

A.I.S.E. has been invited by DG Sanco to participate in a consultation on green claims, with the aim of generating a number of recommendations on the topic. 

A world you like with a climate you like

A.I.S.E. is delighted to have joined the "world you like with a climate you like" campaign led by DG Climate.  At a joint launch event held in Milan on 7 June 2013, Commissioner Hedegaard endorsed the  "I prefer 30°” campaign as an example of how working together can make a big difference.