and its member companies are committed to acting responsibly in order to benefit the end-user, and to maintain high standards of human and environmental safety. Several voluntary initiatives have been developed and implemented over the years, notably the A.I.S.E. Code of Good Environmental Practice
||A.I.S.E. wants to continue to build on that success and has launched, in conjunction with its national association members, several important initiatives based on a key element of the Code - promoting a more sustainable level of consumption of products and energy during the laundry process.
These initiatives are a key element of A.I.S.E.’s sustainability strategy, and specifically aim to minimise the environmental impact of the laundry process, through optimising the sustainability profile of detergent powders, liquids and fabric conditioners, and by promoting their sustainable production and consumption via compaction/concentration and adequate consumer information.
Companies that participate commit to ensuring that all their products in the applicable category comply with the low-dosage criteria by the end date of the project. A.I.S.E. in turn commits to conducting targeted communication activities to create awareness among consumers about the benefit of using the new formulations that require lower dosing.
These initiatives are listed below and details of their scope, implementation and consumer communication elements are attached.
A.I.S.E "Product Resource Efficiency Project" for Liquid Laundry (PREP-L2)
Scope: Heavy-duty and Light-duty low-suds liquid detergents for household laundry
Geographical scope: EU + Iceland, Liechtenstein, Norway and Switzerland
Timing: 1 April 2016 - 30 March 2018
A.I.S.E. "Product Resource Efficiency Project” for Laundry Powder Detergents (PREP-P3)
Scope: Household Laundry Detergent Powders. Aimed at European Countries.
Timing: 1 July 2012 - 30 June 2014
Companies committed to PREP-P3:
- Henkel, Persan, Procter & Gamble, Unilever, Mercadona, Reckitt Benckiser.
Countries with company participation:
Austria, Belgium, Croatia, Cyrpus, Czech Republic, Estonia, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Switzerland, The Netherlands, United Kingdom.
A.I.S.E. "Product Resource Efficiency Project” for liquid Fabric Conditioners (PREP-FC)
Scope: Household Liquid Fabric Conditioners. Aimed at European Countries.
Timing: 1 July 2012 - 30 June 2014
Companies committed to PREP-FC
- Procter & Gamble, Unilever
A.I.S.E. "Laundry Sustainability Project Jordan" ("LSP-Jordan")
The project is aimed at Household Laundry Powder Detergent available for sale in Jordan. It opened on 1 January 2013 and will end on 30 March 2015.
Companies committed to LSP Jordan:
A.I.S.E. Laundry Sustainability Project 1:
||This project was aimed at Household Laundry Detergent Powders marketed in the EU and EFTA countries between 1 January 2006 and 31 December 2007. Please download the close-out report for more information.
A.I.S.E. Laundry Sustainability Project 2:
This project was aimed at Household Laundry Detergent Powders marketed in the EU and EFTA countries between 1 January 2009 and 31 March 2012. Please download the LSP2 project summary
for more information (close our report to be made available in due course).
Companies that committed to the LSP2 initiative:
- Bestway Holdings, Esselunga, Henkel, Johnson Diversey, Landmark Wholesale, Lidl, Mc Bride, Mercadona, Palmer and Harvey McLane, Powder & Liquid Products, Procter & Gamble, Senzora, Unilever, Reckitt Benckiser
A.I.S.E. Laundry Sustainability Project - Liquids:
The project was aimed at Household Liquid Detergent marketed in the EU and EFTA countries between 1 July 2009 and 30 June 2011. Please download the LSP-Liquids summary
for more information (close out report will be available in due course).
Companies that committed to the LSP-L initiative:
- Crai Secom, Deco Industrie, Deterplast, Domal Wittol, FARBOTEX, Grupo Hermanis Martin, Henkel, Italsilva, Madel, Mc Bride, Mercadona, Persan, Proter &Gamble, Provera France Alimentaire, Reckitt Benckiser, Système U, Unilever
A.I.S.E. Laundry Sustainability Project - MENA
The project was aimed at Household Laundry Detergents sold in Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, United Arab Emirates, Yemen. It ran between 1 May 2009 and 31 December 2012. A separate project is being developed in Jordan (see current initiatives).
|| A.I.S.E. Laundry Sustainability Project - Turkey
The project was aimed at Household Laundry Detergent Powders
marketed in Turkish countries between 1 October 2008 and 30 September
2010. It was developed jointly by A.I.S.E. and the Turkish Association
for detergent products (now KTSD, "Kozmetik & Temizlik Ürünleri
Sanayicileri Dernegi”). Please download the close-out report for more information