Resource efficiency & packaging

Why is packaging used and what’s at stake?

Packaging is key to avoid product leakage, to ensure safe use, to protect products during transport and to enable correct dosage. However, it is essential that packaging is correctly collected and disposed of to ensure it is properly recycled and potentially adverse environmental impacts are avoided. 

A.I.S.E. strategy on packaging 

A.I.S.E. is committed to achieving sustainable development through a circular economy and by reducing the environmental footprint all along the life cycle of detergents and maintenance products. This can only be achieved when all the phases of a product lifecycle are considered, seeking for continuous improvement of the efficiency of its design and in the use of packaging material, as well as education of consumers on sustainable consumption. To be successful it is key that the whole value chain is engaged in the process. 

How to go from strategy to action? 

A.I.S.E. Voluntary Initiative on Plastic Packaging NEW INITIATIVE! Open for signature in January 2019

In early January 2019 A.I.S.E. will open its voluntary initiative on plastic packaging for signature, which aims to increase the uptake of recycled content in plastic packaging over the next years. The participation in this industry initiative will be open to all companies, whether or not they are members of A.I.S.E. and its National Association members.

 The industry commits to the following goals by 2025

  • A minimum of 20% volume of recycled plastic material in the packaging of all household products in the A.I.S.E. portfolio 
  • Ensuring that all plastic packaging for household products can be recyclable, reusable or compostable
A.I.S.E. will monitor progress over the years and will foster exchange of best practices, collaboration in the value chain as well as providing guidance to the industry at large. A full project description explaining how to deploy this commitment and the Letter of Commitment for companies to sign up to this initiative will be made available on this webpage. 

In addition to this ambitious commitment, the industry is also working on sector-wide principles for sustainable packaging design. These guidelines aim to support all companies to design sustainable packaging by considering the latest developments, existing codes of practices and standards regarding recyclability. 

The A.I.S.E. Charter Advanced Sustainability Products criteria 


  • efficient use of packaging material per job (maximum thresholds defined)
  • use of recycled material (incl. thresholds for paper board / sustainable sourcing).
NEW! As of 2021, the ASP criteria will also include specific requirements for plastic packaging material

The A.I.S.E. Product Resource Efficiency projects (PREPs)

Since 2000, A.I.S.E. has run a number of Product Resource Efficiency projects for powder and liquid laundry detergents, leading to big environmental savings. This initiative has led to a reduction in dosage per wash and therefore a reduction of packaging per product, estimated to be around 35,000 tonnes less packaging over the years. 


The Cleanright ‘Save packaging - recycle’ tip

Since 1998, best use panels providing relevant consumer guidance on sustainable consumption have featured on billions of packs of detergents across Europe, including specific guidance on how to reduce packagin by recycling or refilling.