Consumers in Europe spent an estimated €30,2 billion (in 2019) on household care products (compared to € 29,1 billion in 2018). In 2019, all household care markets grew, in particular laundry and surface care. The industry is grouped around five main product areas, sold mostly through grocery retailers (85%), pharmacies and drug stores (9%). Products are affordable, easily accessible to consumers and have become "must-haves” in every household.
Professional cleaning and hygiene sector