The Industry Vision

'We benefit society by contributing to the sustainable improvement of the quality and comfort of life through hygiene and cleanliness, in a free, competitive and innovative way'.  

In practice this is done in the following ways:

• The industry develops and markets products that are essential to society.
• Detergents and maintenance products for either household or industrial and institutional (I&I) use, support public health and hygiene, thus improving the quality of life.
• The industry operates in a highly competitive environment.
• The industry is characterised by ongoing innovation driven by a desire to improve the daily life of the consumer and customer through increased product performance and convenience, whilst maintaining human and environmental quality.
• As a responsible industry, we are commited to applying the concept of sustainability.

The A.I.S.E. Mission

The A.I.S.E. mission is to communicate effectively and objectively the values embodied in the industry vision and in related policies to all appropriate stakeholders, whilst taking these stakeholders' views in to account.

This is done by:

• Acting as the voice of the industry in Europe.
• Working with other organisations as appropriate, ensuring stakeholder dialogue takes place in an atmosphere of trust.
• Improving the economic and legal environment in which the industry operates.