A.I.S.E., the International Association for Soaps, Detergents and Maintenance Products, proactively drives the industry agenda for cleaning and maintenance products based on two key areas of activities namely product safety and innovation, and sustainability initiatives.
The industry places great emphasis on its daily interactions with stakeholders to achieve its goals and strives to continue building on the successful dialogue which has been achieved over the last 60 years. The new public website is seen as one of the key elements in communicating the industry’s key priorities transparently.
At a stakeholder breakfast meeting in Brussels, A.I.S.E. President Charles-François Gaudefroy, said: "one of our main objectives with the redesign of
www.aise.eu was to make it more reflective of what we as an industry association do on a daily basis with our members and stakeholders to ensure our products are safe for use and contribute to sustainability for the ultimate benefit of European consumers and professional users.” He added that the launch of A.I.S.E.’s dynamic new public website is optimal timing as the EU parliamentary elections will soon be underway.