A.I.S.E. continues its awareness-raising and advocacy work on the Green Claims Directive, considering the substantial progresses made in the development of the legislative text. On 14 February 2024 the joint IMCO-ENVI Committee of the European Parliament voted the final report, whose overall result provides the green transition with a harmonised, reliable and workable framework for green claims.

On this matter, A.I.S.E. together with 9 industry associations, joined forces to endorse the developments on the Green Claims Directive aiming to ensure the establishment of a robust substantiation and verification of environmental claims.  The joint industry statement strongly encourages the decision of the European Parliament to establish a simplified procedure and a presumption of conformity for the verification of certain environmental claims, as well as ensuring consumers a trustworthy, relevant and transparent information about the sustainability of the products and services they choose.

Download the joint industry letter here.