Sustainable cleaning

A.I.S.E.’s leadership of voluntary sustainability initiatives is a key strength of the cleaning and maintenance products industry in Europe.

The cleaning and maintenance products industry recognises that it has a fundamental contribution to make in advancing sustainability and has been very active towards this end for many years through its voluntary initiatives

Sustainable cleaning is essentially about cleaning to maintain and improve health and wellbeing in a way that is ever more resource-efficient and safe for people and for the environment, as well as being sustainable economically.
A.I.S.E. has a long track record of leading the industry in proactive, voluntary initiatives to improve sustainability. It is also closely involved in various EU activities relating to the EUROPE 2020 strategy on smart, sustainable and inclusive growth.

Charter for Sustainable Cleaning 

A.I.S.E.’s flagship initiative is the Charter for Sustainable Cleaning, a comprehensive sustainability assurance scheme for promoting best practice within the cleaning and maintenance products industry, covering production, design and consumption. 

The aim is to encourage the whole industry to undertake continual improvement in terms of sustainability and also to encourage consumers to adopt more sustainable ways of doing their washing, cleaning and household maintenance. 

Open to members and non-members alike, it already has more than 200 companies signed up and regularly reports on progress.

Resource efficiency

In addition, A.I.S.E. also runs a number of Product Resource Efficiency Programmes, which promote the optimal use of ingredients, packaging and energy used in specific product categories like heavy-duty laundry powder detergents. A.I.S.E. encourages companies to commit to these programmes and organises harmonised communications on their behalf. 

Promoting sustainable consumption

A.I.S.E. believes that a science-based approach taking into account the complete product life cycle is essential to progress towards sustainability.

When looking at the life cycle analysis of most cleaning products, it emerges that by far the biggest impact on the environment happens not during manufacturing, but when the products are used, notably because of the energy and water needed to do the laundry or wash dishes.

Learn about the various A.I.S.E. initiatives which encourage and promote sustainable consumption-such as Cleanright ‘Best Use Tips’ and the ‘I prefer 30°’ low temperature washing campaign-here.