Packaging

Why is packaging used and what’s at stake?

Packaging is key to avoid product leakage, to ensure safe use, to protect products during transport and to enable correct dosage. However, it is essential that packaging is correctly collected and disposed of to ensure it is properly recycled and potentially adverse environmental impacts are avoided. 

A.I.S.E. strategy on packaging 

A.I.S.E. is committed to achieving sustainable development through a circular economy and by reducing the environmental footprint all along the life cycle of detergents and maintenance products. This can only be achieved when all the phases of a product lifecycle are considered, seeking for continuous improvement of the efficiency of its design and in the use of packaging material, as well as education of consumers on sustainable consumption. To be successful it is key that the whole value chain is engaged in the process. 

How the industry goes from strategy to action?

A.I.S.E. voluntary initiative on plastic packaging

This new A.I.S.E. voluntary initiative on plastic packaging opened for signature in January 2019. It sets ambitious targets for the industry which aim to increase the uptake of recycled content in plastic packaging over the next few years. 

Read more about the A.I.S.E. plastic packaging initiative. 

The A.I.S.E. endorsement of the New Plastics Economy Global Commitment


In March the industry signed the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The Commitment encompasses a common vision of a circular economy across business sectors, that is focused on innovation in the design of plastics, elimination of unnecessary plastics, and ensuring plastics are kept in the economy and out of the environment. The Commitment aligns with the industry's own voluntary initiative on plastic packaging. 

Read more about the Foundation's New Plastics Economy Global Commitment

The A.I.S.E. Charter Advanced Sustainability Products criteria 

The Charter for Sustainable Cleaning ASP criteria already includes efficient use of packaging material per job (maximum thresholds defined) use of recycled material (incl. thresholds for paper board/sustainable sourcing). As of 2021, the ASP criteria will also include specific requirements for plastic packaging material. 

Read more about the ASP criteria

The Cleanright ‘Save packaging - recycle’ tip

Since 1998, best use panels providing relevant consumer guidance on sustainable consumption have featured on billions of packs of detergents across Europe, including specific guidance on how to reduce packaging by recycling or refilling.

Read more about consumer guidance on Cleanright

The A.I.S.E. Product Resource Efficiency projects (PREPs)

Since 2000, A.I.S.E. has run a number of Product Resource Efficiency projects for powder and liquid laundry detergents, leading to big environmental savings. This initiative has led to a reduction in dosage per wash and therefore a reduction of packaging per product, estimated to be around 35,000 tonnes less packaging over the years. 

Read more about PREPs

Download A.I.S.E.’s factsheet on resource efficiency & packaging