Over the past 20 years, the amount of laundry
detergent used in Europe has decreased considerably, even though there has been
an increase in the number of households, and consequently in the number of
washloads. This decrease by half in average dosage needed to do the laundry
over the period is the direct result of a series of voluntary initiatives led
and coordinated by A.I.S.E. on behalf of the detergents industry. Such
initiatives have been key to help reduce the environment footprint of laundry
The full story of how compaction has been achieved,
and the benefits for consumers and the environment, can be read in the newly
published A.I.S.E. factsheet on compaction.
Detailed analysis of the of the scope and
achievements of the three most recent voluntary initiatives that have driven
compaction of liquid and powder detergents across Europe can be read in the
project close out reports.